Gurpreet Bhatia | UX Singh

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MyCute Stickons

Simplify the categories and information and improve the existing website conversion rate of 3%

Objects

Updating the e-commerce Website of “MyCute Stickons”

Description

MyCuteStickons makes labels for towels, bags, shoes, sippers, bats, rackets and everything that needs your child’s name on it. The company was built by a mom who was fed up with her children losing their stuff at school. The complete website was designed to make it look simpler for users to explore and buy. The website had a wide range of products and a lot of information and the complete interface was to be redesigned.

Colors

#F09CA2
#3A4E8C
#BDE2D1
#89D1CD
#FFE9CD

Typography

What we did

1. Research & Defining ProblemWe conducted the interview/survey with a defined target audience in order to gain useful information and all the solutions for the current problems.
2. Setting goals and objectivesIsn’t it better to put everything down on paper based on our objective and goals that will be the guiding line for the project’s development.
3. Estabilishing key audiencesIn project development, it’s necessary to have a well-defined audience. That will ensure that all of the design, functionality and content decisions are targeting the right audience.
4. SWOT analysisWe study the competitors and obtain their establishing point, all the do’s & don’ts for a website & a brand. Accordingly we lay out a plan like a top to bottom approach.
5. User personasStudying the target audience is very significant for laying down the wireframe and defining the attributes of the websites.
6. Feature listThis is the list of all the attributes that the audience desires and is mandatory to add according to the research surveys.
7. Affinity analysisIt is used to analyze the recurring purchase behavior of the customers. This information can then be used for purposes of up-selling
8. Site mapA website map describes the different content pieces on the site and the relationship between them. It is an important step of the user centered process as if it ensures that content is in the right place.
9. Low fidelity ProtoypesIt is a wireframe that is a sketch, it has some characteristics of the target result that we have to achieve.
10. High fidelity prototypesHigh-fidelity prototyping — is highly-functional and interactive prototyping which is quite close to the final product, with lots of functionality and details included.
11. Final designVisual styles are being applied to UI elements to make sure that the product is engaging and appealing to the eyes.

1. Research & Defining Problem

We conducted the interview/survey with a defined target audience in order to gain useful information and all the solutions for the current problems.

The Problems

The website was not having an understandable hierarchy. It was difficult & confusing for the customers to buy a product. People found contacting on whatsapp easier than placing an order online which was a problem for the stakeholder. The website isn’t user friendly process, thus making ordering a lengthy process & Customization difficult. There's no clarity about the number of contents in the value packs. The user interface was not understandable.

“ After defining the problem, in order to find out if other people face similar difficulties I asked them necessary questions ”

Following questions were asked

1. How many children do you have and their ages?
2. Does your husband participate in infant's shopping?
3. Does your child loose his/her belongings?
4. Do you think you need labels & tags for securing the child's belongings?
5. Do you buy labels?
6. Would you love to customize the designs of the labels as per your chilid's liking's) cartoons, cars, unicorn,superheroes?
7. Do you wait for offers to buy?
8. Where do you mostly shop from - mobile or laptop?
9. What keywords do you use when you search on google for labels?
10. What is your preferred payment options & Brands you follow?
11. Do you take suggestions from other moms before buying a product?
12. What are the most common challenges in your day to day life related to your child?
13. Which social media accounts are you active on?

User Interview Takeaway

• The main audience that shops is of the age range 21-35yrs, average ages of moms are 30. 65% of the moms are working and 36% are home-makers.
• 90% moms are techno savvy & love to shop from their phones as they find it easier to access and quick, About 74% women wait for sale & coupon codes to shop.
• 77% Mothers prefer good quality over quantity, 96% moms rely on reviews before shopping.
• They like to choose from a variety of designs and get multiple assorted packs containing different characters/cartoons/elements.
• 90% find it difficult to find kids clothing.

2. Setting goals and objectives

Isn’t it better to put everything down on paper based on our objective and goals that will be the guiding line for the project’s development.

What is the website about?

It is an e-commerce website, providing a solution to the mothers whose children lose their belongings. A lot of mother’s time goes in picking their child’s favourite clothes and goodies to see them smile, but children eventually lose them. So you can shop stick-ons and labels to tag your child’s belongings.

What are the goals of the website?

The goal of the website is to provide solutions to all kinds of tags and stick-ons. From clothing iron-on labels to tagging the boxes in the pantry. The website provides all solutions along with wall stickers, notepads, etc.

3. Estabilishing key audiences

In project development, it’s necessary to have a well-defined audience. That will ensure that all of the design, functionality and content decisions are targeting the right audience.

Primary Audience

After defining the problem I conducted surveys and in person interviews with two groups of future users.

1. Homemakers
2. Working Womens

4. SWOT Analysis

We study the competitors and obtain their establishing point, all the do’s & don’ts for a website & a brand. Accordingly we lay out a plan like a top to bottom approach.