About
Nirvana Being has an array of products that protect you everywhere you go – both indoor and outdoor. It’s a mission to ensure that indoor spaces are health and safety compliant in Delhi NCR and India, as the average levels and exposure increase each year.
Problem
The existing website has reduced visitors and is unable to convert visitors. Also the functionality of the existing website is outdated and incapable. The website had a visitor drop-off rate of 88%.
Goal
The company is looking to revamp their websites to improve their customer experience and create more conversions through the websites. The target was to reduce the visitor drop-off rate to 0%
Design Stratergy
- Executive IntentTo create an online ecommerce store designed to create awareness about the importance of clean air.
- Market SegmentEveryone would love to breathe clean airSport Enthusiasts
- General TasksSearch & Explore the productsShoppingSign In & RegisterCheckout & Payment
- Technological ConstraintsInternet Access Mobile and Desktop Devices
- Marketing/Branding GoalsOne-stop solution for air purification solutionsHealthy & fit
- Critical Success Factors/Usability Criteria Increased number of visitors. Increased number of Conversions
Design Process
Develop
Design
Define
Discover
Discover
User Research/Interviews
In a recent survey, it was found that 35% of Delhi residents said they would like to leave Delhi NCR and move somewhere else if the air quality doesn't improve in the near future.
1. Are you aware about the air quality in your surroundings/city?
2. Are you aware of the negative impact of polluted air on your health?
3. Do you use any type of air purifier or filtering masks?
4. Have you ever had any breathing problems?
5. Have you considered purchasing a Mask or Purifier before?
6. If No, what are the reasons for not purchasing?
7. Do you mind wearing masks for everyday work? If yes, then why?
8. What do you think is the problem with existing pollution face masks?
Use Cases
A use case is a written description of how users will perform tasks on your website. It outlines, from a user’s point of view, a system’s behaviour as it responds to a request.
Use Case Includes
- Who is using the website ? People of all ages who are fitness & health freak using the website.
- What the user want to do ? User want to know about the product & buy it.
- The User's Goal The goal is to explore & buy the product.
- The steps the user takes to accomplish a particular TaskThey have to visit the website, read about the product and click to buy.
- How the website should respond to an action The user should get a confirmation about the action made.
Competition Analysis
When It comes to looking for pollution masks, people search online to know more. If we search for such products, we'll find out that we are redirected to big ecommerce sites like Amazon/Flipkart.These websites sell masks from different sellers. These masks are generally from companies like 3M, Honeywell etc. But all these masks look like simple surgical masks which come in 1 or 2 colours at most.
SWOT Analysis
- StrengthsMasks with highest level of sealing.One-stop website for air pollution solutions.Only masks with aesthetic look.
- WeaknessesLack of brand awareness amongst general public.High Cost
- OpportunitiesIncreasing awareness amongst people regarding pollution.Push from the government to promote health masksIncreasing pollution/contaminants in cities and public places
- ThreatsCheaper masks on popular e-commerce websites.Already established brand value
Define
In this stage, We have a clear view of the problem. The stakeholder's goal & the pain points of the user based on the research in the discovery stage, we represent your ideal customer in a fictional representation called persona & we gain deeper insights into how the user think, feel says & do by doing empathy mapping.
Personas
Empathy Testing
- Think"I want to live in a cleaner place but cannot move out of the city" "The Masks look very weird in indoor"
- Say"The air is really bad to go out "I'm planning on getting an air mask
- FeelI fear that my health would deteriorate in the ling term Feeling helpless not being able to do anything about it.
- DoBuy commonly available masksCan't do much about it but to buy generic mask
- PainParents are confused as to how to deal with their child'sdevelopment and digital device addiction
- GainGiving a solution which engages children's interest and also helps them have a holistic growth.
Customer Journey Mapping
Design
Low Fidelity Wireframes
Mid Fidelity Wireframes
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